Ciara Miller & Jasper: Why Jinx Picked Its Newest Cat Mom
A Cat Mom at the Right Moment
Ciara Miller has had a big year. Bravo fans already knew her from Summer House and The Traitors, but this fall has reached an even wider audience on Dancing with the Stars Season 35 alongside pro dancer Brandon Armstrong. That's the backdrop Jinx picked to introduce its newest cat mom: Ciara Miller and her cat, Jasper.
Why Jasper Made the Cut
Jinx didn't have to look far for a genuine cat-and-owner relationship to build a campaign around. Miller has talked about Jasper in her own words more than once, and none of it sounds like a brand talking point. "Jasper, my orange cat. That boy does not care... [He] truly operates as though my schedule, my stress, my anything is completely irrelevant to him... He's the most grounding force in my life, and he has absolutely no idea," she told The Quality Edit. It's the kind of honest, unpolished take that makes a cat mom casting choice feel real instead of rented for a shoot.
Why Jasper and Ciara Feel Like a Natural Fit
Jasper isn't the kind of cat who settles for just okay, and that tracks with what Jinx is actually about: real ingredients and a taste cats crave, not just tolerate. A cat with that much personality deserves food he's genuinely excited about. Ciara brings something just as relatable to the mix, a packed, demanding year that would exhaust anyone, and she's still the one making sure her cat is taken care of, because that's simply what loving a pet looks like no matter how busy life gets. It feels less like a celebrity endorsement and more like a real cat parent and her very opinionated cat, sharing the kind of everyday bond Jinx is built around.
What the Campaign Is About
The partnership debuts with a splashy, fashion-forward video built around a simple line that doubles as the brand's whole pitch: "our standards, they stay way up there. Jinx. For cats with great taste." It's playful rather than earnest, a tone that fits Miller's own public persona better than a straight product pitch would.
Where to Find Jinx
Jinx Cat is on shelves now at Walmart, in Cage-Free Chicken, Ocean Fish, and Tuna & Salmon.